---
title: "AI vs. Big Tech: What the People Data Actually Shows"
description: "Aptitude Research and Findem analyzed hiring velocity, skill growth, and talent movement across 10 AI and Big Tech companies. Register for the live session."
url: "https://www.findem.ai/webinars/ai-vs-big-tech-what-the-people-data-actually-shows"
---

# AI vs. Big Tech: What the People Data Actually Shows

← Back to webinars

- Madeline Laurano Aptitude Research
- Madeline Andrews Findem

### Watch the webinar

**Form:** complete it on the page in a browser.  
Fields: First name (required); Last name (required); Company name (required); Email (required); Job title (required); Employees (required).

## Overview

New [research](https://www.findem.ai/guides-and-infographics/future-of-talent-intelligence-ai-big-tech) from Aptitude Research and Findem analyzed real talent movement, hiring patterns, skills growth, and org design across 10 of the most-watched companies in tech. What the data shows is that AI companies and Big Tech are now running fundamentally different people models.

Madeline Laurano, Founder of Aptitude Research, and Findem's Madeline Andrews will walk through the top findings and what they mean for how you hire, benchmark, and plan.

## Key takeaways

- Why AI companies are pulling talent out of Big Tech while Big Tech hiring stays circular
- What 44% faster hiring velocity looks like in practice
- How AI skill depth is compounding 2–6x faster than in Big Tech
- Why higher promotion rates track with higher attrition
- Whether Bay Area concentration is a people reality or a policy artifact

## Speakers

- Madeline Laurano Founder Aptitude Research
- Madeline Andrews Director, Research & Insights Findem